Calling local groups, clubs and non-profit organisations in Northern Ireland to enter the Hovis® Live Good Local Challenge – the closing date for applications is 25th May 2018.

Would you like to see your local club, group or non-profit organisation win £3,000 and in the process continue to help your local community to ‘Live Good’?

Then why not nominate your favourite group or organisation for the Hovis Live Good Local Challenge 2018 by logging on to hovislivegood.com to submit your entry and find out more about the terms and conditions.


How to enter

You need to fill out an application form available online at hovislivegood.com before 25th May 2018 where you can find full terms and conditions.


Once the Hovis® team has received the applications, a panel which includes an external independent judge will assess and rank every entry according to the following criteria: inclusivity, community and Live Good’Ness.

The judging panel will then select the three highest scoring entries.

These three finalists will automatically win £1,000 each, to spend on the projects they have highlighted in their application.

The finalists will then make a short video explaining what they want to spend the £3,000 prize money on.

At that point, the general public will be invited to vote for their favourite video online.

The winning entry will be announced in July and the winning group will receive an additional £2,000.”


Trevor McCrum, Commercial Director, Hovis® Ireland, explains what the challenge is all about and importantly how people can get involved:

“The Hovis® Live Good™ Local Challenge is about supporting communities and encouraging individuals who are making a real difference to the fabric of our society to continue to do so.  We know that for a lot of groups, clubs and non-profit organisations it can be difficult to secure much needed funding and grants. A sum of £1,000 or indeed £3,000 could make a massive difference in terms of allowing a project to be delivered. A cash injection of this level could really help and we are keen to support those groups that work hard to improve lives, often with tight resources, from all parts of the community in Northern Ireland.”


Television presenter and independent judge Sarah Travers encourages nominations:

“We all have organisations or clubs or societies that are close to our heart for a wide variety of reasons.  We know people who volunteer and give their time selflessly to help others.  Sometimes it is good for these individuals to realise that other people recognise and value the contribution that they are making. 

“By nominating a group, club or non-profit organisation for the Hovis® Live Good Local Challenge 2018, you are showing that you care about what they do and that you appreciate the positive impact they have on the wider community.  So take ten minutes and place a nomination.  Three finalists will be announced on 4th June 2018 each winning £1,000. The excitement will continue as finalists get set to produce a video and have the opportunity to win additional funds to help them continue their good work.”


The Hovis® Live Good™ Local Challenge is supported by a dynamic marketing programme including radio, outdoor, digital and in store activity.